Highly innovative and user-friendly interface
World class self-service DSP
White-labeled SaaS platform
Access to a wide range of RTB supply
Compatible with all available
mobile ad tech tools
Solid infrastructure and
data centers in US and EU

We are LiquidM

At LiquidM, we are software and technology experts who are passionate about bringing the world’s best products to the rapidly growing mobile advertising industry. We are focused on building the first and only white-labeled Mobile Advertising Management Platform. Built from the ground up for mobile, LiquidM’s white-labeled Mobile Advertising Management Platform (MAMP) allows mobile media buyers to optimize their campaigns across the full range of premium to performance advertising. LiquidM’s modular, cloud-based SaaS replaces Build-Your-Own (BYO) or inadequate point solutions with a standardized, open platform that is customizable to individual needs.



RTB Supply

  • Reach Extension
  • Access to 1,000,000,000,000 AIs/month
  • Full Control and Transparency
  • Traffic Sets

Ad Server

  • Targeting
  • Tracking
  • Rich Media (MRAID)
  • Video (VAST)

Ident Service

  • User Identification
  • Fingerprinting
  • 1st/2nd/3rd Party Data Collection
  • Retargeting

Decision Engine

  • Programmatic Optimization
  • Machine Learning
  • 3rd Party Data Integration
  • Fraud Detection


Real-time reporting helps you to generate dynamic reports on campaign delivery, performance and relevant business KPIs. Real-time reports assist in identifying which actions are the most profitable for the success of campaigns. Use LiquidM’s all-in-one reporting to:

  • Generate reports and gain full transparency of ongoing or completed campaigns Measure campaign KPIs in real time
  • Compare different metrics to optimize the ongoing campaigns
  • Identify trends
  • See results in a visual and intuitive manner for selected metrics
  • Use a wide variety of filters to get granularity about campaign KPIs
  • Compare campaign performance based on different targeting criteria


Wide Variety of Ad Formats

Rich Media Options: LiquidM supports MRAID 2.0 standards, which gives advertisers unprecedented flexibility in creating engaging rich media ads for their audiences.
HD Banners: Advertisers can upload standard and HD creatives on LiquidM’s platform. Our device recognition technology detects whether the device has HD capabilities and displays the best-fitting banner for each ad request.
Custom Banner Sizes: We give advertisers the means to design totally custom-sized banners, creating native-looking banner areas, which achieve higher engagement rates.
Video Ads: LiquidM is a leader in the industry as one of the only mobile ad management platforms that provides full VAST 3.0 support.
Native Ads: These ads come with the Native Ad Creator which helps mobile developers and advertisers create beautifully designed native ads that blend naturally with existing, popular mobile content.



With over 40 leading RTB supply partners, LiquidM’s supply integrations cover geographies all around the world, making it possible to target audiences worldwide. LiquidM also provides a set of supply-related features like Brand-Safe RTB sets and Effortless Supply Selection. These features allow brand-conscious media buyers to use advanced RTB tools to quickly and easily sort through and select from thousands of websites and apps, and then make real-time changes as their campaigns evolve. Delivering brand-safe content ensures that valuable, attractive content is brought to the advertiser’s desired audience. LiquidM offers several notable brand-safe inventory categories, including: Entertainment, Science, News, Sports, Business, Hobbies and Interests, Society, and Technology.


Meet the Team

Philipp Simon

MD Sales & Support

André Bräuer

MD Finance & IR

Thomas Hille

MD Product & Tech

Contact Us

Get in touch with us to discover the great possibilities of our platform:

San Francisco:
LiquidM Inc.
555 Bryant Street
Palo Alto, CA 94301
LiquidM Technology GmbH,
Schlesische Straße 29/30,
10997 Berlin,
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Sales Manager DSP (f/m), Berlin

Sales Manager DSP (f/m), Berlin


Technical Account Manager DSP (f/m), Berlin

Technical Account Manager DSP (f/m), Berlin



Senior Ember Developer (f/m)

Senior Ember Developer (f/m) 


  • Whitelabel-DSP LiquidM integriert Audience Daten von adsquare
  • Self-Service Nutzer stehen über 45 Audience Segmente zur Verfügung
  • Steigende Nachfrage für Programmatic Premium bei Brands

Berlin/San Francisco, 9. März 2015: Pünktlich zur diesjährigen d3con gibt die mobile Whitelabel-DSP LiquidM die Partnerschaft mit adsquare, Europas führendem Anbieter für Mobile Audience Data, bekannt. Die Real-Time Integration ermöglicht es Werbetreibenden, Agenturen und Trading Desks im Self-Service auf die mobilen Zielgruppensegmente zuzugreifen. Durch die Minimierung von Streuverlusten können so Kampagnen noch effizienter ausgesteuert werden.

Berlin, (Feb 2, 2015) by Holger Pillmann (CTO, LiquidM) – Time is a crucial factor in mobile advertising OpenRTB and many companies are trying to implement new features while staying below the response time limit of 100ms. In this article we describe how LiquidM implemented frequency capping as a distributed micro service using Aerospike and the Go programming language, adding less than 1 ms latency to our system in the process.